Abbey Goldenberg is designer and brand strategist with a unique blend of experience across design, product, industrial engineering, and business. This unique intersection of skills allows Abbey to holistically solve complex problems, whether it’s curating an everlasting brand identity and its scalable/flexible design system or driving brand transformation to resonate with new audiences.
Abbey is motivated by her genuine interest in learning about the world and how design enables more thoughtful, enjoyable everyday interactions. One of Abbey’s favorite quotes by Daniel-Day Lewis reads, “There is nothing more beautiful in all the arts than something that appears simple.” When it comes to building a brand and the design components that fuel its success, Abbey believes simplicity is critical. There is a delicate balance between pushing the boundaries while staying loyal to the core values of the brand.
Regardless of the challenge, Abbey contributes creativity, diligence, and relentlessness to collaboratively create the highest quality of work and inspire brands to realize the true potential of their impact.
Areas of Expertise:
- Brand Strategy
- Brand Refresh, Pivot, Expansion or Creation
- Product Design & Management (+ Strategy, Roadmapping)
- UI/UX Design
- Frontend Web Design (with background in backend configuration)
- Mobile App Design
- Innovation Strategy
- Process Mapping & Optimization
- Creative Operations Process Design
- Digital Product Visual Design
- Graphic Design (Logo, Brand Assets, etc.)
- Packaging Design
- Studio Art
Experience
[refer to resume & portfolio for additional details]:
- Manager, New Product Development – American Express [Jan 2023 – Present]
- Operations Excellence Consultant – West Monroe Partners [Aug 2021 – Jan 2023]
- Co-Founder & Director of Marketing – CapSource [Mar 2018 – Jan 2023]
- Product/Brand Designer & Strategist – FACTORY LLC [Jan 2019 – Jun 2021]
- Brands: ROAR, Pipcorn, Honey Stingers, Partake Foods, Mikeys, Stuffed Puffs, Phocus
- Brand Strategist & Designer – [2018 – Present]
- Brands: Mind & Beauty Skincare, DBC Tax & Business Advisors, Carrie Morgan Yoga, SOWA Financial, UFBERG Music, Joelle Marie Events, CURO Wealth
Education:
- Bachelors: Industrial & Systems Engineering, Honors Integrated Business & Engineering
- Minors: Graphic Design, Computer Science