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DBC tAX & business advisors I am a co-founder, along with Jordan Levy and Ankush Manchanda, and former Director of Marketing & Design of CapSource, a high-growth edtech startup whose software and services helps schools and companies to more effectively develop and place talent by enabling high-impact experiential learning and hiring programs. CapSource has connected 10,000+ students...

MAVO PRODUCT DEVELOPMENT   Problem statement I was tasked with creating a logo and identity guidelines for an invented retail brand. Additionally, I was challenged to investigate how semiotics, the study of signs and symbols in meaningful communication, could play a role in the development of my logo.     Final solution & Design Process    My research started with identifying a target...