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07 Jul

Posted at 15:48h in by

DBC Tax & Business Advisors Role: Lead Designer, Website Developer, Marketing Consultant   Time in role: 1.5 years   Skills:  User Research User Persona Customer Journey Mapping Brand Strategy Brand Design Visual Identity & Logo Development UI/UX design Wireframing Prototyping Website Development Marketing & Business Strategy    CHALLENGE & SOLUTION   Diogo Azevedo, the founder of DBC, was looking to formalize his collection of clients into a true business with a strong brand identity and...

15 May

Posted at 01:05h in by

MIND & BEAUTY SKINCARE Role: Lead Designer & Website Developer Time in role: ~ 3 months Skills:  User research User persona Customer journey mapping Brand strategy Brand design Logo development UI/UX design Wireframing Prototyping Website Development   STORY   Mind & Beauty is a skincare company built by Alla Kvaterman, who is a licensed aesthetician with 50+ years of experience, that offers a personalized approach to skincare, commitment to sustainability, and ethical...

03 Oct

Posted at 15:57h in by

RECORD DESIGN   Problem statement This was a challenge to design an album playlist cover that reflects the music held within it.   Final solution   I chose to reflect on my personal song preferences and curate a design that aligned with the feelings of freedom, tranquility, and momentum. My person playlist, called GoldenTracks, is for driving or running carefree on the...

03 Oct

Posted at 15:39h in by

MAVO PRODUCT DEVELOPMENT   Problem statement I was tasked with creating a logo and identity guidelines for an invented retail brand. Additionally, I was challenged to investigate how semiotics, the study of signs and symbols in meaningful communication, could play a role in the development of my logo.     Final solution & Design Process    My research started with identifying a target...

28 Sep

Posted at 15:11h in by

CARRIE MORGAN YOGA BRAND & WEBSITE DESIGN   Role: Lead Designer (worked with software engineers and designers from the Arketa Team)   Time in role: ~ 3 months   Skills:  User research User persona Customer journey mapping Brand strategy Brand design Logo development UI/UX design Wireframing Prototyping Website Development   Problem statement   After 20+ years of teaching yoga, Carrie Morgan was ready to establish her own brand that offers a modern twist on traditional...

27 Jun

Posted at 09:14h in by

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