MIND & BEAUTY SKINCARE Role: Lead Designer (worked with software engineers and designers from the Arketa Team) Time in role: ~ 3 months Skills: User research User persona Customer journey mapping Brand strategy Brand design Logo development UI/UX design Wireframing Prototyping Website Development STORY Mind & Beauty is a skincare company built by Alla Kvaterman, who is a licensed aesthetician with 50+ years of experience, that offers a personalized approach...
RECORD DESIGN Problem statement This was a challenge to design an album playlist cover that reflects the music held within it. Final solution I chose to reflect on my personal song preferences and curate a design that aligned with the feelings of freedom, tranquility, and momentum. My person playlist, called GoldenTracks, is for driving or running carefree on the...
MAVO PRODUCT DEVELOPMENT Problem statement I was tasked with creating a logo and identity guidelines for an invented retail brand. Additionally, I was challenged to investigate how semiotics, the study of signs and symbols in meaningful communication, could play a role in the development of my logo. Final solution & Design Process My research started with identifying a target...
CARRIE MORGAN YOGA BRAND & WEBSITE DESIGN Role: Lead Designer (worked with software engineers and designers from the Arketa Team) Time in role: ~ 3 months Skills: User research User persona Customer journey mapping Brand strategy Brand design Logo development UI/UX design Wireframing Prototyping Website Development Problem statement After 20+ years of teaching yoga, Carrie Morgan was ready to establish her own brand that offers a modern twist on traditional...
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