MIND & BEAUTY SKINCARE Role: Lead Designer (worked with software engineers and designers from the Arketa Team) Time in role: ~ 3 months Skills: User research User persona Customer journey mapping Brand strategy Brand design Logo development UI/UX design Wireframing Prototyping Website Development STORY Mind & Beauty is a skincare company built by Alla Kvaterman, who is a licensed aesthetician with 50+ years of experience, that offers a personalized approach...
CapSource - BRAND & PRODUCT DEVELOPMENT I am a co-founder, along with Jordan Levy and Ankush Manchanda, and former Director of Marketing & Design of CapSource, a high-growth edtech startup whose software and services helps schools and companies develop and place talent through high-impact experiential learning and hiring programs. CapSource has connected 10,000+ students from 150+ academic...
MAVO PRODUCT DEVELOPMENT Problem statement I was tasked with creating a logo and identity guidelines for an invented retail brand. Additionally, I was challenged to investigate how semiotics, the study of signs and symbols in meaningful communication, could play a role in the development of my logo. Final solution & Design Process My research started with identifying a target...
CARRIE MORGAN YOGA BRAND & WEBSITE DESIGN Role: Lead Designer (worked with software engineers and designers from the Arketa Team) Time in role: ~ 3 months Skills: User research User persona Customer journey mapping Brand strategy Brand design Logo development UI/UX design Wireframing Prototyping Website Development Problem statement After 20+ years of teaching yoga, Carrie Morgan was ready to establish her own brand that offers a modern twist on traditional...